How to Be Your Clients' Dream Colorist Marco Pelusi — When it comes to color, clients can present challenges daily. We must meet their needs as they evolve with age, yet accommodate their seasonal whims and desires. It's important to give them the look they want, yet do so without sacrificing the integrity of their hair. How do we do this when so often, clients don't really know what they want? read more>
IN THIS ISSUE:
- Three Rules To Pricing Color Services Milady
Pricing for your services, all your services, is important. Once you start down the path of discounts, price reductions, bundling, caving to customers whining, etc. you set yourself up for future nightmares. It's best to stick to the following three rules.... read more>
- Instagram: A Crash Course for Small Businesses Zoe Carey
What sets Instagram apart from other social media platforms? It makes use of photos only, so users' feeds aren't cluttered with lots of text or links. This simple interface attracts users and makes it easier for your small business to get noticed. Here are the best practices you need to get your small business started on Instagram. read more>
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