CA Columns – January

California’s New Booth Rental Law — Happy New Year! Hard to believe it’s 2020. With a new year — and decade — comes new laws and new approaches to making a living in beauty. Since the vast majority of salon establishments utilize booth renters, I wanted to provide a detailed explanation of California’s groundbreaking new independent contractor law, aka “AB 5.” Not surprisingly, our organization’s voicemail and email inboxes have been deluged by anxious salon owners and independent stylists, concerned about the reach of this new law, which went into effect January 1.

What Motivates Salon Employees — Michell Bartlein, owner of Savoye Salon Spa, located in Green Bay, WI, and Team-Based Pay Award Winner, posted the following in our Strategies Salon Spa Business Idea Exchange discussion group on Facebook: We are very selective who we allow on our team. I find myself struggling to discover what makes service providers tick and be motivated. Am I focusing on the wrong area?

Take Control of Your Business in 2020 — As we enter into a new decade, from a business perspective, my main word of advice to all hairdressers is to take control of your book of business! Don’t let the universe determine your future. Make it a point to maximize your calendar potential by optimizing the tools available to you in this new decade. A few key tools to focus on in 2020 include.

Dear Future Beauty Professional — Welcome to one of the most diverse and dynamic industries in our economy. As you may already know, the global beauty industry has an estimated value of $500 billion. Sounds promising, right? Except that beauty professionals don’t manufacture, distribute and sell products globally like L’Oréal, ranked the world’s largest beauty company by generating $30 billion plus in annual sales (L’Oréal Annual Report 2018). Instead, we provide hair, skin and/or nail care services directly to clients in a localized geographic area. And how much money do we generate as beauty service providers?