January 2020
Unfortunately, all salon owners are likely to deal with some sort of public relations crisis at some point. The key to getting through these situations is to be prepared for them before they happen. That means having an airtight public relations crisis management plan. Wondering what your PR crisis management plan should include? We’ve got you covered. This quick guide will walk you through how to manage damage control when a PR crisis arises.
As we enter a new year, it is my wish that we as professionals take back our profession and our salons and a higher standard of living for salon owners, hairdressers, and beauty professionals. Unfortunately as a profession, we have not adapted to the many challenges and changes we face in the beauty profession. Many of our salons are failing, many more are struggling unnecessarily. Sadly many of our hairdressers are struggling to make a decent living. Until we address and find solutions to the deep rooted challenges our colleagues face daily in our profession, we will continue to struggle. <
Happy New Year! Hard to believe it’s 2020. With a new year — and decade — comes new laws and new approaches to making a living in beauty. Since the vast majority of salon establishments utilize booth renters, I wanted to provide a detailed explanation of California’s groundbreaking new independent contractor law, aka “AB 5.” Not surprisingly, our organization’s voicemail and email inboxes have been deluged by anxious salon owners and independent stylists, concerned about the reach of this new law, which went into effect January 1.
Michell Bartlein, owner of Savoye Salon Spa, located in Green Bay, WI, and Team-Based Pay Award Winner, posted the following in our Strategies Salon Spa Business Idea Exchange discussion group on Facebook: We are very selective who we allow on our team. I find myself struggling to discover what makes service providers tick and be motivated. Am I focusing on the wrong area?
As we enter into a new decade, from a business perspective, my main word of advice to all hairdressers is to take control of your book of business! Don’t let the universe determine your future. Make it a point to maximize your calendar potential by optimizing the tools available to you in this new decade. A few key tools to focus on in 2020 include.
Welcome to one of the most diverse and dynamic industries in our economy. As you may already know, the global beauty industry has an estimated value of $500 billion. Sounds promising, right? Except that beauty professionals don’t manufacture, distribute and sell products globally like L’Oréal, ranked the world’s largest beauty company by generating $30 billion plus in annual sales (L’Oréal Annual Report 2018). Instead, we provide hair, skin and/or nail care services directly to clients in a localized geographic area. And how much money do we generate as beauty service providers?
